The whole point of preparing a site is to engage with visitors. Engaging with your site’s visitors well enables you to sell more products or increase your followers. This is exactly why constructing great landing pages is such a huge deal. If you have an effective landing page, it will open up more opportunities for whatever you’re putting on your site.
Back then, when making landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of money. The bill will not even include the actual look of the landing page was often the case before. But now, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everyone can do. In this review, we’ll look at Instapage, a service that lets customers create, manage, and maintain your landing page.
Features: How Can Instapage Assist You? Adding A Tracking Tag To Instapage
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be taken to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can see the most important things easily here. The main menu, which can be seen on the left side of the page, contains links to every tool and feature you will need for your landing page.
The more prominent features such as; AdMap, Landing Pages, Personalization, Experiments, and Analytics, are sure to be the first thing a user sees. On the bottom half are stuff like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from ads can be automatically imported and will reflect towards your PostClick score if you have enabled syncing. To put it simply, the PostClick score allows users to compare the total number of ads that they have and the complete number of personalized experiences. Adding A Tracking Tag To Instapage
Once calculated, the PostClick score can be readily seen on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily take or give away access to domains. But to do this, the”Domains” page ought to be enabled first in the settings menu. The main settings area also shows a log of modifications done to the entire account. Everything is logged automatically, including editing or renaming projects.
This area also enables users to quickly see newly generated leads and add team members to the account. This is easily the most necessary page here, as this provides the Instapage Dashboard a switchboard functionality.
One thing that I enjoy about the Instapage Dashboard is how secure it is, even if every setting can be toggled from it. You won’t have to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an excellent way of handling security, rather than entering an account API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
The actual Landing Page Editor is so simple to use because it is mostly just drag and drop. Users can start from scratch, or they can choose from the huge array of template options. The templates on Instapage are also fully customizable, so users can build just what they want in the templates. I can confidently say that Instapage provides users the freedom to easily create the landing page of their dreams.
Even, by comparison, making a landing page using Instapage is still outstandingly easy. Moving around editing elements of each template can be done by users as much as they need. This isn’t the case for some other services where elements can only be placed among fixed, predetermined spots.
The way that the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional applications usually suffers from this, much like how novice drivers would find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.
When transferring elements, the distance between the one being moved from other neighboring elements will be shown to the user at all times. This is really helpful for making sure that an element appears nicely positioned with respect to its surroundings. Upon dropping an element to a new place, a crispy snapping animation occurs.
It’s wonderful to have some advice when arranging the page elements with the grid but you can also opt to ignore it along with other indicators
While you’re working in the page builder, you can preview your landing page at any given stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t need to preview your layout often. It should look exactly how it does in the editor once it’s posted.
Another terrific trick that Instapage has under its sleeves is your Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. In short, Instablocks allows the creation of a library of reusable groups of elements called “blocks”. Yes, it’s just like having modular landing pages.
Users may create a block for any purpose which they need, say something that’s meant for site visitors to leave comments and such. Once it’s stored in the Instablocks library, it can be contained in any landing page which the user is editing. It’s one of those things that makes things in Instapage really instant.
What is even better is that there already are pre-installed blocks ready for use. They are all editable, so users can tailor them easily to match their requirements. The blocks stored in the library may also be edited. It’s possible to have changes mirrored across all landing pages containing the edited block. However, this feature requires an update to the more expensive Instapage Enterprise plan. Adding A Tracking Tag To Instapage
Landing Page Widgets
So that visitors can interact with your landing pages, including widgets is a must. Instapage enables users set widgets in landing pages immediately. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
After doing this, it can be put anywhere on the landing page. Users can also choose to edit the appearance and functionality of any widget. The changes to performance can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other applications used for making landing pages edges out Instapage. Divi Builder, which is used to create WordPress pages, feature more complex widgets. However, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
Adding readymade sliders, reviews, pricing tables, and a lot more things to your pages can be done with more contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder.
Combining the text, image, and headlines widgets can be done to make your own pricing tables or testimonial panels with Instapage.
Being able to place in a premade widget on to your landing page is still quite the convenient feature, if you think about it. There are a few pre-built pricing tables and other elements in the page template to save you time. However, adding them to your pages isn’t as straightforward as using ready-made widgets which you can drag and drop onto your own pages.
Luckily, the Instablock feature mentioned previously does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when required.
Mobile-Friendly Page Designs
The device and screen size should not be a problem for an effective landing page to look good. Fortunately, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users can switch to mobile view to see how the page would look like on a smartphone.
The Business plan for Instapage prices $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion Adding A Tracking Tag To Instapage
Instapage is a fantastic recommendation for beginners and even those with quite a lot of experience. The interface is intuitive, easy to navigate, and neat. The complete freedom in designing a landing page can be intimidating during your first few trials. Still, the app’s assistive user interface attributes will place you on track. Although other programs can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels in quick, sleek, and effective landing pages. Projects that are done with this service look top-notch and professionally done.
Q: Is there a free plan?
A: There is no free plan, but Instapage provides a free trial for one week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates readily with analytics apps, as well as other blogging and marketing apps.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How does Instapage manage customer support?
A: Instapage has a very responsive customer center. They may be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.