The whole point of preparing a website is to engage with visitors. Engaging with your website’s visitors well lets you sell more products or increase your followers. This is exactly why building great landing pages is such a massive deal. If you have an effective landing page, it will open up more opportunities for whatever you are putting on your site.
Back then, when making landing pages required that you start from scratch by writing your own code, website owners had to pay a hefty amount of cash. And often, the invoice will not even include the real design of the landing page. Now, however, as technology advanced and things got a little bit easier for regular folks, making landing pages has become something that everybody can do. In this review, we will look at Instapage, a service that lets customers create, manage, and maintain your landing page.
Features: How Can Instapage Help You? 13 Instapage Tools
The article below is a pretty extensive review that I hope you’ll find useful, but just incase you prefer a video to sum things up, check out this video by Instapage on YouTube:
The Instapage Dashboard
Right after finalizing an Instapage account, users will be brought to the dashboard. Instapage’s dashboard doesn’t have the most striking visuals, but you can see the most important things easily here. Links to every tool and feature you’ll need for your landing page will be in the main menu which can be seen on the left side of the page.
Users will first find the main features: AdMap, Landing Pages, Personalization, Experiments, and Analytics. On the bottom half are things like your inbox, admin area, settings menu, and an overview of your current projects.
Suppose you synced your Google Ads accounts with Instapage. Data from advertisements can be automatically imported and will reflect on your PostClick score if you have enabled syncing. To put it simply, the PostClick score allows users to compare the total number of ads that they have and the total number of personalized experiences. 13 Instapage Tools
Once calculated, the PostClick score can be readily seen on the Instapage. Managing domain access can be done by users through the dashboard. This means that they can easily give or take away access to domains. But to do this, the”Domains” page should be enabled first in the settings menu. The main settings area also shows a log of modifications done to the whole account. Actions such as editing or renaming projects will be logged automatically.
Adding newly generated leads as well as new team members is also another capability that this page includes. This is easily the most necessary page here, as this gives the Instapage Dashboard a switchboard functionality.
The security of everything, even if every setting can be toggled from it, is one thing that I like about the Instapage Dashboard, You won’t need to think about sketchy third-party services, as syncing with them will automatically direct users to an authorization page. This is an fantastic way of handling security, rather than entering an accounts API key such as other applications would require.
The Drag-And-Drop Landing Page Editor
Because it’s mostly just drag and drop, the actual Landing Page Editor is so easy to use. Users can start from scratch, or they can choose from the huge array of template choices. The templates on Instapage are also fully customizable, so users can build just what they want from the templates. The freedom to easily create the landing page of your dreams is something that you can expect from Instapage.
Even, by comparison, creating a landing page using Instapage remains outstandingly easy. Moving around editing elements of each template can be done by users as far as they want. This is not the case for several other services where elements can only be placed among fixed, predetermined spots.
How the editor balances creative freedom and being user-friendly is another thing that makes it great. Professional software usually suffers from this, much like how novice drivers would find it harder to drive a manual transmission vehicle. Instapage helps users when they move around page elements by displaying markers and grids. This makes lining things up easy.
When transferring elements, the distance between the one being moved from other nearby elements will be shown to the user at all times. This is really helpful for making sure that an element looks nicely positioned with respect to its environment. Upon dropping an element to a new place, a crispy snapping cartoon occurs.
It is nice to have some advice when organizing the page elements with the grid but you can also opt to ignore it along with other indicators
While you’re working in the page builder, you can preview your landing page at any stage in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, which means you won’t have to preview your design often. It should look exactly how it does in the editor once it’s posted.
Another terrific trick that Instapage has under its sleeves is the Instablocks feature. Instablocks lets users manage multiple landing pages which will save them so much time. Basically, Instablocks allows the creation of a library of reusable groups of components called “blocks”. Yes, it is just like having modular landing pages.
Users may make a block for any purpose which they want, say something that’s intended for website visitors to leave comments and such. Once it’s stored in the Instablocks library, it may be contained in any landing page that the user is editing. It really puts the instant in Instablocks.
What is even better is that there already are pre-installed blocks ready for use. They’re all editable, so users can tailor them easily to match their requirements. The blocks stored in the library may also be edited. Having changes mirrored across all landing pages containing the edited block is possible. But, this feature requires an upgrade to the more expensive Instapage Enterprise plan. 13 Instapage Tools
Landing Page Widgets
So that visitors can interact with your landing pages, adding widgets is vital. Instapage enables users place widgets in landing pages quickly. It’ll be ready to use with just a click on the widget’s icon on the sidebar menu.
Once this task is completed, it’s quite simple to be able to put it anywhere on your website Users can also choose to edit the look and performance of any widget. The changes to performance can range from changing targets to completely revamping the way the widget behaves.
Even though the pre-installed widgets work well, other applications used for creating landing pages edges out Instapage. More complex widgets are featured in Divi Builder, which is used to make WordPress pages. But, Instapage widgets should be enough to cover the necessities. Here are some of them:
- HTML widgets
With a contemporary WordPress page builder plugin, such as Beaver Builder or Thrive Content Builder, you can add readymade sliders, reviews, pricing tables, and many more items to your pages.
Combining the text, image, and headlines widgets can be done to create your own pricing tables or testimonial panels with Instapage.
Nonetheless, it’s not quite as convenient as being able to add a ready-made purpose-built widget to your webpage. There are some pre-built pricing tables and other elements in the page template to save you time. Using ready-made widgets which you can drag and drop onto your own pages is still easier than the ones in Instapages.
Luckily, the Instablock feature mentioned earlier does give you a way to create an element, such as a pricing table or call-to-action. You can then save it for reuse on any page when needed.
Mobile-Friendly Page Designs
The device and display size should not be a problem for an effective landing page to look good. Luckily, you won’t need to worry about compatibility if you use Instapage. When making a landing page, users can switch to cellular view to determine how the page would look like on a smartphone.
The Business plan for Instapage costs $199 a month, or $149 a month if paid annually. Choosing to pay on a yearly basis requires $1,788 upfront but will save you $600.
Conclusion 13 Instapage Tools
Instapage is a fantastic recommendation for novices and even those with quite a bit of experience. The interface is intuitive, easy to navigate, and neat. During your first few trials, the complete freedom in designing a landing page can intimidate beginners. Still, the program’s assistive user interface features will place you on track. Although other programs can do better with regard to pre-installed widgets, Instapage allows room for building widgets.
Instapage excels at quick, slick, and powerful landing pages. Finishing top-notch and professional-looking projects is a guarantee with this product.
Q: Is there a free plan?
A: There’s no free plan, but Instapage offers a free trial for one week.
Q: Can I use third party software analytics apps with Instapage?
A: Yes. Instapage integrates easily with analytics programs, as well as other blogging and marketing programs.
Q: Can Instapage landing pages be posted in WordPress?
A: Yes. In fact, there’s a plugin specifically for WordPress to facilitate publishing better.
Q: How can Instapage manage customer support?
A: Instapage has a very responsive client center. They can be contacted through live chat from Monday to Friday, 4 am and 3 pm PST.