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E-Tip #1


July 10, 2003 Article 7 Volume 03
How Can I Link My Website to Others of Similar Interest?
Linking Strategies

Here are some linking strategies to generate more potential clients [traffic] to your website. Linking to other websites is an easy way to draw new visitors to your website.

Linking Strategies
1. Do a search for websites with similar content to yours. Google.com is an excellent place to start. Just type in a few search words and take it from there. Questions to ask yourself: Linking strategies
  • Do they have a separate links page? This is mainly what you are looking for.
  • Are they a new business, ministry, church or organization on the Internet? They could use some relationships on the net if they are fairly new.
  • Is it a large business, ministry, church or organization? Due to high traffic volume these websites on a whole are very busy and do not have time to answer individual emails requesting reciprocal links [of course there are exceptions]. Your time is valuable so think about it before pursuing them.
2. A Banner Exchange works with some websites. As a further linking option add an offer to exchange your banner with theirs in your email request for a link. [example below]

3. Are you a member of an association, organization, church or maybe a ministry partner? Ask them to add a link to your website and you will return the courtesy by adding their link or banner to your site.

You may ask: How do I approach them in an email?

  • Find the administrative contact. This information is usually located at the very bottom of the page. Most often there is a link to email them directly.
  • Keep your email short and to the point. Filler words such as [and, the, a, an, welcome, company, etc.] are throw away words the don't express the subject of your website. Remember people are pressed on everyside for time, make the most of the opportunity with limited words.

E-letter Example: [write how you speak]

Dear_________, or Hello,

Roz designz [insert your business, ministry, etc.] is very interested in what you are about. We have similar interests and believe it to be resourceful to exchange links with you. Would you be interested in exchanging links between our sites? http://www.rozdesignz.com/


The exchange text LINK for your website is:

web design by: Roz designz ><(((º>
 
www.rozdesignz.com
 
You are welcome to place any one of these banners on your website

        


Please copy to your website.. DO NOT link to these graphics.
Thank you!

Sometimes you may have to pay a small amount to a banner exchange service. It will save time in searching out websites and may bring the results that you have been waiting for. Research any banner exchange service thoroughly first to make sure it is not a spamming service and collecting email addresses.

NOTE:
 Search engines perceive you as a relevant site when there are many links to your website out there on the web. The term used is "Link Popularity". To get on the first page of Googles search engine will take some effort on your part as well as your web designer. Google has a feature on their tool bar called "page info." it can help to send you on the way to link popularity.

The best possible way to bring traffic to your site is to not try and psyche-out searches engines and get ousted all together but instead, have a practical approach to link popularity. Building and establishing relationships is your long-term road to success. The developing and maintaining of excellence with your website is something people out there are searching for.


FURTHER READING-RESOURCES:
• Bible Believers banner exchange
• \*/Praise Banner Exchange
• Informative Articles: What you need to know to market your website effectively.
• Web Surfing Kick Backs: Offer a free poll/survey on your website.
• Home to Home: Simple advice for good web relations.
• Cross Map: christian-secular graphics
Copyright © Lora Rozkowski. Lora is a website designer, author and owner of two Christian businesses. For more information send an email to: Roz@rozdesignz.com Reprinted with permission. Take a look at Roz's portfolio.

Please let me know if I can answer any questions or help you further.
signature Roz

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