- Having a catchy title is important. You must also think about a subtitle to explain the articles' content further.
- Write your article the way that you speak, leave out the slang unless you are making a point and cannot do without it. Find your own style of expression - your creativity.
- Reading books, e-books, articles and all other available literature on your topic [theme] will keep you updated on your subject matter.
- Have a theme [topic] and stick with it. Do not use the same [noun, verb, adjective or adverb] more than once in a sentence. Keep a thesaurus handy to help in words you may tend to repeat.
- Cliché's are out. It's kind of like taking a shortcut and not using your creativity to the fullest. A Cliché now and then won't hurt but, working towards text that is fresh, colorful, and specific is key. Examples below:
• a leap of faith
• go for it!
• a dime a dozen
• rule of thumb
• coach potato
• the man upstairs
• knock on wood
• time flies
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- Proofread your text and make sure the grammar and spelling are correct. My husband is excellent in helping me proofread my text. Sometimes we do not see our own mistakes readily and need a proofreader to assist us. Do you have a dictionary? Keep it close at hand for quick reference.
- Add a few interest points to the article such as: [a photo, graphic, tips, links, quotes or maybe a numbered list].
- Short paragraphs are best. Today people do not have alot of time to read wordy text. Work towards clarity, simplicity, and condense if at all possible.
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"Be yourself. Above all, let who you are, what your are, what you believe shine through every sentence you write, every piece you finish."
--John Jakes
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- End with a summary, which encourages your reader to seek out further information on your topic.
- Avoid plagiarism; give credit to your sources.
Sources:
• The Writers Rules, by Helen Gurley Brown. Editor-in-Chief of the International editions of Cosmopolitan, New York, NY 1998.
• Writers Inc., by Sebranek, Meyer, and Kempner. Wilmington, MA: D.C. Heath and Company 1996.
Great links for writing tips:
• Pagewise Hobbies: writing articles
• Briskey How to use FREE articles
In summary, writing articles for your website do not necessarily have to be
your favorite pastime. You will find that they are a tool in marketing your website effectively. Research some articles on the Internet to help you. It is very important to put pen to paper or your fingers to the keyboard and begin. Let your words flow from your spirit deep within you. Watch your style and expression blossom.
Your desire to write and get noticed can be launched by submitting articles to your local paper, church publications, or art councils. Keep a positive attitude and submit articles often. It may take awhile to get your article published so be patient. Go for it! [A cliché ? just one]
FURTHER READING:
• A Website, a Website Not? the question is....Who needs a website anyway?
• Free Foto
• Informative Articles: How to promote and market your website.
Copyright © Lora Rozkowski. Lora is a website designer, author and owner of two Christian businesses. For more information send an email to: Roz@rozdesignz.com Reprinted with permission. Take a look at Roz's portfolio.
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NOTE: Word of mouth is KEY, and goes without saying in marketing a website when in direct communication with people. Getting the word out and handing out business cards with the web address will get peoples attention and their focus tuned into your website.
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