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Get Noticed on the Web!
[hidden codes for search engines]

The Internet is a vast information system with information being added on a continual basis. With that in mind search engines such as Google, are great tools in finding information within seconds. Here is a mini list of search engines with Google being my favorite:

Image created by:Gerald Oskoboiny, gerald@impressive.net download the Google tool bar
Alta Vista
Ask Jeeves
KartOO
Lycos
MSN Search
Yahoo

To ensure that a person will be able to locate you on the World Wide Web, will take a little planning. Hidden codes called META TAGS are a vital part of your website design. These codes will be KEY in helping potential visitors navigate to your website.

Example: Let's say that your website is about Palm Trees. You will want to make it easy for your potential clients and visitors to locate you via a search engine. CONTENT is KEY in search engine optimization. The META TAGS for the initial page would look something like this:

  1. META NAME="Description" CONTENT="Everything you have always wanted to know about Palm Trees and more. Featuring our extensive online Bookstore. Free planting guide."


  2. *NOTE: The above META TAGS (description) should be no more than a few sentences. It needs to be concise.

  3. META NAME="Keywords" CONTENT="florida, palm trees, books, coconuts, sago palm, queen palm, king palm, bookstore, book store, growing tips, free planting guide, [and so on and so on]"
image created by: www.public.iastate.edu/ ~ebecker/page%202.htm

Your website may have several different aspects to it. Such as an online Bookstore, or a FREE planting guide, or growing techniques, Etc. [Don't limit yourself, your website is an extension of you so give it your Best.] Every page of your website should have a different set of keywords and description, which explains what the page is about.

Search engines crawl or spider every website and its pages that are submitted which are then indexed. Some search engines will take some time to index a website due to the large number of submissions per day, so be patient. Keep in mind that no two-search engines are alike. Keywords should be in order of importance, title should have keywords from the page in it and the description should be short with no filler words and to the point.

If a person went to their
Google tool bar to search for palm trees, the search engine will list all possible links to that particular search criteria. Palm Trees is a large category and your website most likely would not be listed first. This is where your description and keywords come to play their vital role. The person will have to detail their search in order to find the information they are looking for. Such as: palm trees, planting guide, Etc.

In summary, planning key words and descriptions for each page on your site will bring about a successful venture on the World Wide Web. To look at the codes of a favorite website try the following: [Internet Explorer]

  1. click on your browsers view selection at the very top
  2. click on source
  3. scroll down until you see the META TAGS codes

And there you have it a quick way to view those hidden codes on websites. This can be helpful in planning your own codes.

FURTHER READING:
Sun Palm Trees
Flamingo Style seeing life in the Pink
What are others saying? Testimonials are powerful
Informative Articles & E-tips: How to promote and market your website.

Copyright © Lora Rozkowski. Lora is a website designer, author and owner of two Christian businesses. For more information send an email to: Roz@rozdesignz.com Reprinted with permission. Take a look at Roz's portfolio.


Please let me know if I can answer any questions or help you further.
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